Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including: Data-driven approach to account selection Understanding… Read more »
Tag: FEATURED eBOOKS
How to Avoid the 8 Pitfalls of Marketing Campaign Planning
In your FREE Marketing Software guide, you’ll learn about… Planning a marketing campaign is a complex, time-intensive process that involves coordinating multiple individuals and teams in a tightly scripted effort. In addition, today’s typical marketing campaign is likely to involve more than a dozen essential tactics including an array of digital components. With so many… Read more »
Navigating the 5 Stages of Marketing Automation
In your FREE Marketing Software guide, you’ll learn about… The marketing automation journey can feel like a mountain to climb, but with any expedition comes huge and life-changing rewards. Dotmailer has mapped out the marketing automation journey a typical business – and marketer – might be faced with. All you need to do is work… Read more »
How Mature is Your Omni-Channel Marketing Strategy?
In your FREE Marketing Software guide, you’ll learn about… If you’re wondering how you’re doing when it comes to implementing an omni-channel marketing strategy, then take Iterable’s readiness assessment for a quick gut-check on the current state of your organization, as well as actionable steps that will fuel future growth.
Buyer’s Guide to Marketing Automation
In your FREE Marketing Software guide, you’ll learn about… Because it seeks to serve as the central repository for marketing and sales data, a marketing automation tool can be a particularly complex piece of software. Therefore, the selection process can be difficult as well. This guide examines the marketing automation industry and profiles leaders in… Read more »