Practical wisdom and compelling reports on technology solutions, channel strategies, and brand growth from industry practitioners.
The marketing automation journey can feel like a mountain to climb, but with any expedition comes huge and life-changing rewards. Dotmailer has mapped out the marketing automation journey a typical business – and marketer – might be faced with. All you need to do is work out where you are and we’ll provide the itinerary.
This guide is for growth marketers and technologists interested in implementing high-performing email campaigns. In it, we cover the pivotal metrics used by three core groups: Email Marketers, DevOps and Engineers Marketing Executives.
We then demonstrate how Iterable and SparkPost’s joint solution can be leveraged to build and run better email campaigns by tracking these metrics. If this report piques your interest and you’d like to learn how to use these email metrics to power data-driven marketing campaigns, please reach out to us.
Because it seeks to serve as the central repository for marketing and sales data, a marketing automation tool can be a particularly complex piece of software. Therefore, the selection process can be difficult as well. This guide examines the marketing automation industry and profiles leaders in specific market segments to supply you with a clear picture of which products are best for what application.