In your FREE Marketing Software guide, you’ll learn about… Loyal customers are valuable assets for any business. They spend, on average, two-thirds more than a new customer, and can bring in additional business by serving as a brand ambassador. Recent estimates say that 34 percent of consumers are loyal to at least one brand. Businesses… Read more »
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In your FREE Marketing Software guide, you’ll learn about… Because it seeks to serve as the central repository for marketing and sales data, a marketing automation tool can be a particularly complex piece of software. Therefore, the selection process can be difficult as well. This guide examines the marketing automation industry and profiles leaders in… Read more »
In your FREE Marketing Software guide, you’ll learn about… According to recent census data, there are now approximately 80 million “millennials” in the U.S. alone—a population that has surpassed even baby boomers in size. Further, millennials hold $1.68 trillion in purchasing power and will be the largest age group in the workforce by 2020. It’s… Read more »
In your FREE Marketing Software guide, you’ll learn about… Many businesses have difficulty determining what consumers want from email marketing. This white paper provides an inside look at consumer email preferences based on the latest market research, as well as tips to overcome the biggest challenges email marketers face.