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According to recent census data, there are now approximately 80 million “millennials” in the U.S. alone—a population that has surpassed even baby boomers in size. Further, millennials hold $1.68 trillion in purchasing power and will be the largest age group in the workforce by 2020. It’s no wonder marketers have taken a keen interest in successfully targeting them. Failing to engage millennials as consumers is one of the quickest ways for a business to fail. This brief will help you build a marketing strategy that effectively engages and cultivates millennials brand advocates.