Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including: Data-driven approach to account selection Understanding… Read more »
How to Avoid the 8 Pitfalls of Marketing Campaign Planning
In your FREE Marketing Software guide, you’ll learn about… Planning a marketing campaign is a complex, time-intensive process that involves coordinating multiple individuals and teams in a tightly scripted effort. In addition, today’s typical marketing campaign is likely to involve more than a dozen essential tactics including an array of digital components. With so many… Read more »
Navigating the 5 Stages of Marketing Automation
In your FREE Marketing Software guide, you’ll learn about… The marketing automation journey can feel like a mountain to climb, but with any expedition comes huge and life-changing rewards. Dotmailer has mapped out the marketing automation journey a typical business – and marketer – might be faced with. All you need to do is work… Read more »
How Mature is Your Omni-Channel Marketing Strategy?
In your FREE Marketing Software guide, you’ll learn about… If you’re wondering how you’re doing when it comes to implementing an omni-channel marketing strategy, then take Iterable’s readiness assessment for a quick gut-check on the current state of your organization, as well as actionable steps that will fuel future growth.
The Growth Marketer’s Guide to Email Metrics
In your FREE Marketing Software guide, you’ll learn about… This guide is for growth marketers and technologists interested in implementing high-performing email campaigns. In it, we cover the pivotal metrics used by three core groups: Email Marketers, DevOps and Engineers Marketing Executives. We then demonstrate how Iterable and SparkPost’s joint solution can be leveraged to… Read more »
Why Customers Participate in Loyalty Programs
In your FREE Marketing Software guide, you’ll learn about… Loyal customers are valuable assets for any business. They spend, on average, two-thirds more than a new customer, and can bring in additional business by serving as a brand ambassador. Recent estimates say that 34 percent of consumers are loyal to at least one brand. Businesses… Read more »
Buyer’s Guide to Marketing Automation
In your FREE Marketing Software guide, you’ll learn about… Because it seeks to serve as the central repository for marketing and sales data, a marketing automation tool can be a particularly complex piece of software. Therefore, the selection process can be difficult as well. This guide examines the marketing automation industry and profiles leaders in… Read more »
How to Market to Millenials
In your FREE Marketing Software guide, you’ll learn about… According to recent census data, there are now approximately 80 million “millennials” in the U.S. alone—a population that has surpassed even baby boomers in size. Further, millennials hold $1.68 trillion in purchasing power and will be the largest age group in the workforce by 2020. It’s… Read more »
Does Your Business Know What Consumers Want from Email Marketing?
In your FREE Marketing Software guide, you’ll learn about… Many businesses have difficulty determining what consumers want from email marketing. This white paper provides an inside look at consumer email preferences based on the latest market research, as well as tips to overcome the biggest challenges email marketers face.