In your FREE Marketing Software guide, you’ll learn about… This guide is for growth marketers and technologists interested in implementing high-performing email campaigns. In it, we cover the pivotal metrics used by three core groups: Email Marketers, DevOps and Engineers Marketing Executives. We then demonstrate how Iterable and SparkPost’s joint solution can be leveraged to… Read more »
Tag: RESEARCH REPORTS
Why Customers Participate in Loyalty Programs
In your FREE Marketing Software guide, you’ll learn about… Loyal customers are valuable assets for any business. They spend, on average, two-thirds more than a new customer, and can bring in additional business by serving as a brand ambassador. Recent estimates say that 34 percent of consumers are loyal to at least one brand. Businesses… Read more »
Buyer’s Guide to Marketing Automation
In your FREE Marketing Software guide, you’ll learn about… Because it seeks to serve as the central repository for marketing and sales data, a marketing automation tool can be a particularly complex piece of software. Therefore, the selection process can be difficult as well. This guide examines the marketing automation industry and profiles leaders in… Read more »
Does Your Business Know What Consumers Want from Email Marketing?
In your FREE Marketing Software guide, you’ll learn about… Many businesses have difficulty determining what consumers want from email marketing. This white paper provides an inside look at consumer email preferences based on the latest market research, as well as tips to overcome the biggest challenges email marketers face.