Why Customers Participate in Loyalty Programs

Loyal customers are valuable assets for any business. They spend, on average, two-thirds more than a new customer, and can bring in additional business by serving as a brand ambassador. Recent estimates say that 34 percent of consumers are loyal to at least one brand. Businesses are constantly trying to improve customer retention and loyalty in an effort to become that one brand. Many use customer loyalty programs have difficultly discerning what kind of program will be well-received by customers.

This whitepaper provides an inside look at customer loyalty preferences based on some of the latest industry findings, and provide tips for building a successful program.