The Growth Marketer’s Guide to Email Metrics

This guide is for growth marketers and technologists interested in implementing high-performing email campaigns. In it, we cover the pivotal metrics used by three core groups: Email Marketers, DevOps and Engineers Marketing Executives.

We then demonstrate how Iterable and SparkPost’s joint solution can be leveraged to build and run better email campaigns by tracking these metrics. If this report piques your interest and you’d like to learn how to use these email metrics to power data-driven marketing campaigns, please reach out to us.