How to Prepare Contact and Account Data for an ABM Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies…

But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including:

  • Data-driven approach to account selection
  • Understanding the importance of contact data
  • Best practices to managing contact & account data

Gain exclusive knowledge on :

  • Best practices for using this technology
  • Guidelines from industry experts
  • How to overcome common challenges
  • Insight for increasing your ROI