How to Avoid the 8 Pitfalls of Marketing Campaign Planning

Planning a marketing campaign is a complex, time-intensive process that involves coordinating multiple individuals and teams in a tightly scripted effort. In addition, today’s typical marketing campaign is likely to involve more than a dozen essential tactics including an array of digital components. With so many different factors to manage and ever increasing time pressures, it’s easy to overlook some basic marketing essentials. In planning your next campaign, here are eight pitfalls that you should carefully avoid.