Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including: Data-driven approach to account selection Understanding… Read more »

In your FREE Marketing Software guide, you’ll learn about… Planning a marketing campaign is a complex, time-intensive process that involves coordinating multiple individuals and teams in a tightly scripted effort. In addition, today’s typical marketing campaign is likely to involve more than a dozen essential tactics including an array of digital components. With so many… Read more »