How to Market to Millennials

According to recent census data, there are now approximately 80 million “millennials” in the U.S. alone—a population that has surpassed even baby boomers in size. Further, millennials hold $1.68 trillion in purchasing power and will be the largest age group in the workforce by 2020. It’s no wonder marketers have taken a keen interest in successfully targeting them. Failing to engage millennials as consumers is one of the quickest ways for a business to fail. This brief will help you build a marketing strategy that effectively engages and cultivates millennials brand advocates.