Create Marketing That Delivers
Practical wisdom and compelling reports on technology solutions, channel strategies, and brand growth from industry practitioners.
Find out how you can unite your fragmented marketing ecosystem with The Definitive Guide to Open Gardens eBook that will: Demonstrate the importance of integrating your marketing at the data layer (rather than the application layer) Show you how to retain the existing pieces of your current marketing machine –...Download this whitepaper
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.Download this whitepaper
Loyal customers are valuable assets for any business. They spend, on average, two-thirds more than a new customer, and can bring in additional business by serving as a brand ambassador. This whitepaper provides an inside look at customer loyalty preferences based on some of the latest industry findings, and provide...Download this whitepaper
Many businesses have difficulty determining what consumers want from emailmarketing. This white paper provides an inside look at consumer email preferencesbased on the latest market research, as well as tips to overcome the biggest challengesemail marketers face.Download this whitepaper