Create Marketing That Delivers
Practical wisdom and compelling reports on technology solutions, channel strategies, and brand growth from industry practitioners.
Marketers have known for years that personalization is the secret sauce to connecting with an audience. The handwritten note cuts deeper than the billboard. An email with a first name gets more opens. A location-based ad stands out on the page. Your prospects and buyers want to be treated as...Download this whitepaper
The modern customer journey is vastly more complicated and dispersed than it was even a decade ago. People interact with brands across dozens of different channels. They read online reviews, conduct independent research, shop spontaneously for local options using mobile devices, and only approach a seller when they’ve made most...Download this whitepaper
Every time budget time rolls around, there’s the usual panic in many organizations: what are we going to do about our data? In fact “organizing scattered and large data sets” is one of the top business challenges that companies face today, but one that many regularly put off. Problem is:...Download this whitepaper
Organizations, like the one you’re working for, are sitting on a gold mine of data. But most of them, and maybe your company as well, lack the tools to transform it into business results. A business intelligence application can help you uncover those insights. Yet you could miss out on...Download this whitepaper